February 25, 2014 admin

Web site redesign pays off for realty firm

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As seen in the Washignton Post

Washington PostDarrin Friedman, broker of Real Living at Home Real Estate in Washington, says he wanted to create a “pretty and functional” Web site for potential home buyers, but he wasn’t satisfied with the first version of the new site even though he paid several thousand dollars for it.

“On Christmas Eve, I just trashed everything we had done and started over to build the site myself with videos and content that our agents had been developing all year,” says Friedman. “We want a radically different Web site than other companies because we want to show people that we’re living in real time and are focused on providing the information buyers really want.”

Instead of providing bits of information about 900 communities, Friedman says they decided to zero in on about 20 D.C.-area neighborhoods. “We have videos and easy-to-digest information about those neighborhoods, including the WalkScore, crime statistics, school reports and what makes each neighborhood special,” he says.

The strategy has apparently worked. The site’s traffic has grown four-fold, Friedman said. Their statistics show that people linger longer on the site, too, for an average of six minutes, a long time in the world of Web sites. Eventually the site – at www.rlathome.com – will cover more communities.

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