Justin Levitch contributes to INMAN News on Instagram and Social Media

Instagrainmanm for real estate: 5 little known ways agents benefit by incorporating social media tool into their business

Did you hear that Instagram is the fastest-growing social media platform globally, increasing its users by 23 percent in the last six months? What about the fact that Instagram is proactively trying to work with businesses now and has started an Instagram Handbook for Brands? Do you know that many of your kids didn’t stop actively using social media? All they did was move from Facebook to Instagram.

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Justin Levitch contributes to INMAN News on Facebook for Real Estate Agents


Facebook leads connect with idea, location, lifestyle, not your profile picture

Don’t assume page ‘likes’ will translate into engagement

Let’s identify the typical real estate agent’s Facebook page: a profile picture matching that of the agent’s business card; a stock photo of a luxury home as the cover page; posts of links to the agent’s listings; an article about interest rates; a picture of happy buyers after closing; probably no posts for the last few months; and, most disappointing, only a fraction of “page likes” compared to the amount of “friends” on the agent admin’s profile.

Sound familiar?

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Justin Levitch contributes to INMAN News on Marketing Strategies

Selinmanling the unseen home remotely: key real estate marketing strategies

How technology helps buyers get a feel for a property from afar

Who would have thought that a company selling shoes online could be so successful? Most of us feel the need to try a shoe on and take a few steps before going through with the purchase, yet today I go to Zappos first when I’m in need of some new kicks.
The increasing amount of real estate purchases in today’s market involving buyers who have never stepped foot in a house prior to purchasing that house makes Zappos’ feat a little less impressive. How could someone sign on the dotted line for an investment so large that they have never seen in person?

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We are real people

Real Living | At Home is a locally owned real estate brokerage serving the entire DC area. We have four real estate offices, located in Dupont Circle & H Street in Washington DC, Chevy Chase, MD, and Arlington, VA. We specialize in buyers and sellers interested in single family homes, row houses, townhouses, condos, co-ops, lofts, and any other kind of residential real estate in Washington DC, Maryland, or Virginia. Real Living | At Home is a locally owned and operated franchise. Real Living real estate is a network brand of HSF Affiliates LLC, which is majority owned by Home Services of America, inc. A Berkshire Hathaway Affiliate.