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Selling the unseen home remotely: key real estate marketing strategies
How technology helps buyers get a feel for a property from afar
Who would have thought that a company selling shoes online could be so successful? Most of us feel the need to try a shoe on and take a few steps before going through with the purchase, yet today I go to Zappos first when I’m in need of some new kicks. The increasing amount of real estate purchases in today’s market involving buyers who have never stepped foot in a house prior to purchasing that house makes Zappos’ feat a little less impressive. How could someone sign on the dotted line for an investment so large that they have never seen in person?
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