January 3, 2014 admin

Justin Levitch contributes to INMAN News on Facebook for Real Estate Agents

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Facebook leads connect with idea, location, lifestyle, not your profile picture

Don’t assume page ‘likes’ will translate into engagement

Let’s identify the typical real estate agent’s Facebook page: a profile picture matching that of the agent’s business card; a stock photo of a luxury home as the cover page; posts of links to the agent’s listings; an article about interest rates; a picture of happy buyers after closing; probably no posts for the last few months; and, most disappointing, only a fraction of “page likes” compared to the amount of “friends” on the agent admin’s profile.

Sound familiar?

If you wish to view the entire article Click Here.

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