Hyperlocalism: a brilliant bit of marketing or the ultimate handcuff?
Over the last couple years those on the more innovative trend of the real estate industry spectrum have enjoyed using “Hyperlocalism”, touting it as a new frontier of doing business in the digital age of social media marketing. And why not? The results were proving to be dynamic.
From Search Engine Optimization results (better known as Google juice) to street credibility within a community (online or otherwise) REALTORS enjoyed returns from online leads based on their efforts to become a better resource to those searching online for more in-depth information.
For many it has worked beautifully.
- See original article at: http://www.inman.com/next/does-hyperlocalism-help-or-hurt-our-business/#sthash.SieLh5KU.dpuf